Sammy Bentwood Music Video

Radio 1) What decade did radio begin? 1920s 2) Name 3 different radio platforms Digital, broadcast, mobile application 3) Name the company that regulates radio OFCOM 4) How do you raise a complaint with them Submit a complaint via their website 5) Who are famous radio presenters? Nick Grimshaw, Emma Bunton, Greg James 6) Name 3 different radio genres Pop, Hip-Hop, Indie    Wise Buddah From listening to it who is the target audience? Why? Capital 2007 :   Teenagers/families, because of the upbeat pop sound, attuned voice and glitchy effects. Classic FM: Old people, because it is classical music that is old which may have been what they grew up with. What stands out about the jingle? Capital: Upbeat sound, autotuned voice, glitching editing effects, pop music. Classic FM: Older man doing the voiceover, classical music as background music. Radio 1 vs Radio 4 Similarites : B...

Editing Styles Research - Avril Levigne 'Sk8er Boi' 1. Identify the genre of the music Pop/ pop rock 2. Identify the pace of the song and if the video has a narrative fast pace (montage) has elements of performance (singing to camera; conforms to pop stereotype/convention) 3. Identify if it’s a one-shot music video or if it uses editing. fast pace editing 4. List the shot durations of the first 15 seconds of the video Shot 1 - 4 seconds Shot 2 - 2 second Shot 3 - 2 seconds Shot 4 - 2 seconds Shot 5 - 1 second Shot 6 - 2 seconds Shot 7 - 1 second

Analysing Music Videos: Coldplay, 'Paradise' Identify the conventions in  Paradise  and give examples of when they are used. One convention is that the video is a narrative which means throughout the video, they are telling a story about a fake elephant who is in captivity and escapes to try and find 'paradise'. There is slow paced editing, each shot last around 4 second which makes viewers have empathy for the elephant its situation. Furthermore, (at 1.44) the shot is filmed from behind bars so the viewers can understand the elephants point of view and have empathy for it. Which genre does  Paradise  conform to? List 4 conventions/iconography you spotted. Genre: Indie/Pop rock 1.Narrative structure, not the traditional performer pop style 2. The protagonist is a human dressed up as an animal 3. Steadicam connotes realism 4. When the elephant finds 'paradise', the saturation (colours) is increased which emphasises the happiness of the elephant A...

Audience: Black Magic and The Vamps How do audiences interpret the representations within the music videos?  In 'Black Magic', young girls may take e video negatively. For example, they can see that when the girls transform into being popular and cool, the wear trendy clothes. Girls might watch this and think that the only way that they can be popular, have a lot of friends and get male attention is to have trendy clothes. 

1) How can audiences access music videos? Identify one way online, and one way offline: Online :  The artist's youtube channel Offline : Buying and then downloading the  video  2)   Explain one way in which music videos use media language to appeal to target audiences. Music videos use media language in many ways to appeal to target audiences. For example, in 'Black Magic', the singers wear trendy clothes that are admirable to their target audience which is young, teen girls. Their target audience will see that they're wearing the clothes that they like, and feel like they can relate to the band and therefore start supporting them (by listening to their music or seeing them in concert etc).  Explain one way in which music video use media language to represent the artists. Music videos use media language in many ways to represent the artists. For example, in the music video 'Black Magic', the singers get transformed from their g...