Sammy Bentwood Music Video

Media Industries and Representation How many people are in MOJO: Men: 311 Female: 73 Ethnic Minorities: 73  This is an unfair representation because there is clearly way more men than females. Also there are way more white people than any other ethnic minority. However, since the main target audience is white men, they can identify with people featured. How may audiences interpret the magazine differently and how may these differences reflect individual differences and social differences? A young audience may interpret the magazine differently to an older audience because an older audience may find the magazine very interesting and it is the type of music they listen to however a young audience may find it boring. Furthermore, people from ethnic minorities may find it hard to identify with anyone from the magazine because they are hardly represented. They also may be offended and feel like they are bei...

MOJO Magazine - A Change in Society   Music magazine dominated by females Music magazine supports LGBT Music magazine multicultural  Changes in gender roles the increasing role of women in public life due to the impact o 1970s feminism, changing stereotypes of masculinity and feminism  Changing attitudes to sexualities  the increasing visible roles of LGBT people in public life and acceptance of different sexualities Multiculturalism  the change from a normatively white and racist society to one characterised by racial and ethnic diversity Celebrity culture the organisation of popular culture around celebrities - people whoa are famous for being famous  Consumerism the expectation that people should mark out an individual identity by exercising choice in buying goods and services and aspire to higher social status - the dominance of marketing

MOJO Magazine Mojo, is a serious 'classic rock' magazine that targets an upmarket and mature audience reflecting the context of the 'baby boomer generation' . - They were the first generation to have a disposable income post war. Were able to enjoy music/festivals/concerts. In terms of media industries, MOJO is a good example of  diversification . It is a product with a clear audience address - engaging the passion of music fans who consider themselves sophisticated - this is reflected in a constant media language house style. Demographics G: 83.5% MALES R: White (older men) A: 65.1% 39-55 (mostly the older end) C: 72% ABC1 (upper class) E: British UK A niche, older  predominately male audience Serious music loyal fans