Sammy Bentwood Music Video

Magazine Audiences &  Uses and Gratifications Targeting audiences Weekly magazines target an audience that is more working class than middle class. The paid for magazines with the highest C2DE readership are Take A Break, What’s on TV, OK! and TV Choice – these are all weekly magazines. The quality monthly magazines tend to target a more middle class audience. The paid for magazines with the highest ABC1 readership are the monthlies Good Housekeeping, Cosmopolitan, Vogue, and BBC Good Food, followed by the weekly Radio Times. The most popular weekly and monthly magazines have predominantly female readerships. Magazines aimed at men have lower circulations. The most successful are Men’s Health and BBC Top Gear. MOJO readers MOJO has (in 2016-17) a fairly small circulation of about 68,000 and a readership of about 138,000 (figures from the National Readership Survey). Its audience is more niche than those for ‘Take a Break’ ...

Regulation •Magazines, like newspapers, are self-regulated. Magazines may join IPSO or Impress – only •Impress is Leveson-compliant.  •MOJO has chosen to join IPSO, as have the other Bauer publications IPSO  https :// www.ipso.co.uk Who are they?  the independent regulator for the newspaper and magazine industry in the UK What do they do? They hold. magazines and newspaper account for their  actions.  What options does their website have?  What is the purpose of this regulation? to  hold newspapers and magazines to account for their actions, protect individual rights, uphold high standards of journalism and help to maintain freedom of expression for the press

Magazine Revenue  How are magazines funded commercially? Magazines receive revenue from: circulation (cover price - £5.25 for MOJO in 2017) advertising (in MOJO, mostly live or recorded music, with some fashion advertising) mass advertising (appeal to large audiences) cross-promotion for other Bauer brands, such as Empire Sponsored content and product placement, for example, 'MOJO listens to its music on Roksan equipment' How do they use different funding models to generate income The print magazine industry is suffering from falling advertising revenues and falling circulation as many of their audience go online Their response has been to diversify as much as possible - events are a good example of this - and to move magazines online  Sponsored content and product placement, for example, 'MOJO listens to its music on Roksan equipment' Sponsored events,  e.g.: Vogue sponsores fashion events Funding Baur Media i...

BAUER MEDIA      MOJO was initially published by Emap, but bauer media ( PUBLISHERS FOR MOJO ) took over 2008 and bought Emap in 2007. MOJO readers MOJO had a fair small circulation, the amount of print currently being distributed, hadd copies being printed, of about 68,000 copies between the years of 2016-2017 and a readership of about 138,000, a rather neesh audience. Class- MOJO gains a similar share of middle and working class readers. Gender- MOJO is four times more likely to be read by men than by women. Age - •          The reader ship is audult •          There is a greater number of older readers, over 35, than younger readers:nearly two thirds of the readers are over 35. •          However a higher proportion of 15-34 year olds,a neesh group, read the magazine compared with over 35 yea...

Magazine Ownership & NRS The magazine industry is mostly owned by publishing companies, rather than the very large media conglomerates such as disney, amazon and Netflix that dominate film and tv media worldwide. Most magazines are struggling in a competitive market so this media from,print, may be managed by owners who specialise in the print medium. However, magazine publishing is globalised, like other media, with the most popular magazine brandish the hands of a few international companies. NRS: National Readership Survey Collator for the magazines, collet all the data. 

♡ MOJO Representations ♡ Stereotype articles: the language is formal which is a stereotype as the target audience is a higher class, which assumes they all speak very formally assuming the rock genre is mostly for men therefore mostly only feature pictures of men and article about men Countertype: some covers promote lgbt (Elton John for example)which  is a countertype because the artists in the rock genre are often straight Countertype: females in a rock magazine - reflects that not all females are sensitive and listen to pop music.  LGBT Most of the time it is straight artist that are on the front cover or featured inside. This reflects how the majority or artists in the rock genre are straight.  However MOJO has featured some lgbt artists (like Elton John) which reflects how society is more accepting of other sexualities There is no particular sexuality promoted as readers care mostly about the music and don't pay attenti...