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Showing posts from November, 2019

Integration

Integration♡ Vertical integration When a company has complete ownership of the production, distribution and exhibition of the film by the same company and receive all of the profit Horizontal integration When a company expands into other areas of an industry. The company can develop in a particular area of production (prod, dist, exhibit)  or can buy out another company that deals with these areas and therefore reduce competitors 

Magazine Audiences & Uses and Gratifications

Magazine Audiences &  Uses and Gratifications Targeting audiences Weekly magazines target an audience that is more working class than middle class. The paid for magazines with the highest C2DE readership are Take A Break, What’s on TV, OK! and TV Choice – these are all weekly magazines. The quality monthly magazines tend to target a more middle class audience. The paid for magazines with the highest ABC1 readership are the monthlies Good Housekeeping, Cosmopolitan, Vogue, and BBC Good Food, followed by the weekly Radio Times. The most popular weekly and monthly magazines have predominantly female readerships. Magazines aimed at men have lower circulations. The most successful are Men’s Health and BBC Top Gear. MOJO readers MOJO has (in 2016-17) a fairly small circulation of about 68,000 and a readership of about 138,000 (figures from the National Readership Survey). Its audience is more niche than those for ‘Take a Break’ ...