Magazine Audiences & Uses and Gratifications

Magazine Audiences & Uses and Gratifications

Targeting audiences

Weekly magazines target an audience that is more working class than middle class.

The paid for magazines with the highest C2DE readership are Take A Break, What’s on TV, OK! and TV Choice – these are all weekly magazines.

The quality monthly magazines tend to target a more middle class audience.

The paid for magazines with the highest ABC1 readership are the monthlies Good Housekeeping, Cosmopolitan, Vogue, and BBC Good Food, followed by the weekly Radio Times.

The most popular weekly and monthly magazines have predominantly female readerships.

Magazines aimed at men have lower circulations. The most successful are Men’s Health and BBC Top Gear.

MOJO readers

MOJO has (in 2016-17) a fairly small circulation of about 68,000 and a readership of about 138,000 (figures from the National Readership Survey). Its audience is more niche than those for ‘Take a Break’ or ‘Cosmopolitan’ which each have readerships of well over 1 million.

Audience activity and passivity
Magazines, like all print media, offer a more active audience experience than the audiovisual media forms (TV, film, radio), but a less active experience than the online media.