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Media Language - Little Mix and The Vamps

Explain one way that the music videos use media language to differ from each other. Refer to one example of contrasting language in two music videos you have studied to support you answer (4 marks)

'Black Magic' and 'Somebody to You' contrast each other a lot. For example, in 'Black Magic', the location is set in a school which makes the band seem more relatable to the target audience which is female teenagers. Viewers may see this video and feel like they can relate the band and want to listen to more of their music. On the other hand, 'Somebody to You' is set on a beach which connotes that the band are living a fun, carefree life. Their target audience of young teenagers may view this as being admirable and look up to the band because it seems like they are having fun.

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