Live Lounge Questions

Live Lounge Questions

1. What is the online content of the BBC One Live Lounge?

Online, on the BBC Radio 1 website, the livelounge section contains past videos of artists performing live and information about the hosts.

2. How can people listen to Live Lounge?

People can listen to the live lounge many ways. For example, on streaming websites, such as youtube or spotify, or listen live on the radio. It is made very accessible so that listeners can listen from any platform and grow a wider audience.  

3. How is it distributed?
Through the BBC Radio 1 website, youtube, spotify, BBC iPlayer

4. How does live lounge target different audiences?

One way live lounge targets different audiences is by having features from peoples favourite artists. They often have live performances from famous, well known singers which attracts a wide audience. For example, Sam Smith was singing live on Live Longue; this may mean that his fans who do not usually listen to Radio 1 will start listening to hear him on it. This also means they may enjoy the rest of the programme, leading them to become a loyal listener.

Another way Live Lounge attracts different audiences is that they often have unsigned signers that aren't very well known. This attracts a wide audience as the public are constantly looking for new singers to listen to and support. Furthermore, singers who are just starting off may want to be featured on Live Lounge to get publicity, so they might listen regularly to not only see what other small artists are doing, but to see how they can get featured on live lounge.