MOJO Magazine
- Mojo, is a serious 'classic rock' magazine that targets an upmarket and mature audience reflecting the context of the 'baby boomer generation'. - They were the first generation to have a disposable income post war. Were able to enjoy music/festivals/concerts.
- In terms of media industries, MOJO is a good example of diversification.
- It is a product with a clear audience address - engaging the passion of music fans who consider themselves sophisticated - this is reflected in a constant media language house style.
G: 83.5% MALES
R: White (older men)
A: 65.1% 39-55 (mostly the older end)
C: 72% ABC1 (upper class)
E: British UK
- A niche, older predominately male audience
- Serious music loyal fans
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