Magazine Revenue

Magazine Revenue 

How are magazines funded commercially?

Magazines receive revenue from:

• circulation (cover price - £5.25 for MOJO in 2017)
• advertising (in MOJO, mostly live or recorded music, with some fashion advertising)
• mass advertising (appeal to large audiences)
• cross-promotion for other Bauer brands, such as Empire
• Sponsored content and product placement, for example, 'MOJO listens to its music on Roksan equipment'

How do they use different funding models to generate income

• The print magazine industry is suffering from falling advertising revenues and falling circulation as many of their audience go online
• Their response has been to diversify as much as possible - events are a good example of this - and to move magazines online 
• Sponsored content and product placement, for example,'MOJO listens to its music on Roksan equipment'
• Sponsored events, e.g.: Vogue sponsores fashion events

Funding

• Baur Media is a German conglomerate. Nowadays, magazine publishing is in the hands of a few international companies, which is an example of Globalisation

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